Example calculation for niche: SaaS
Example: if subscriber LTV is $150 and visit-to-lead conversion is 3%, with 3,500 visitors per month you get about 100 leads and $15K MRR. The calculator helps plan CAC and traffic for target MRR.
In SaaS the funnel varies by product: heavy B2B often sees 1–3% signup conversion, self-serve higher. Average deal can be monthly ARPU or annual LTV. Use the calculator to plan ad spend and sales KPIs for target MRR or ARR.