Does removing UTM parameters affect the site?
No. UTM parameters are for analytics (e.g. Google Analytics). The base URL still leads to the same page with or without them.
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Link decoder
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Paste a long URL with UTM parameters — get the base URL and a breakdown of all campaign parameters. Copy the clean link or individual values easily.
How to decode a link in 3 steps
Step 1. Paste URL
Copy the long link from your ad account, email, or social and paste it into the decoder field.
Step 2. Review parameters
The tool instantly splits the base URL and all UTM tags (source, medium, campaign, content, term).
Step 3. Copy clean value
Copy the “clean” URL without parameters in one click or copy individual parameter values for your reports.
Why strip parameters from links?
Long UTM links are great for analytics but awkward for daily use. The link decoder helps with three things:
- **Check tagging:** Make sure all parameters are passed correctly and there are no encoding errors.
- **Prepare links for sharing:** Clean links look better in social posts or presentations.
- **Competitor analysis:** Paste a competitor’s link to see which sources they track and how they name campaigns.
Security and privacy
Like all Shift Box tools, the link decoder runs in your browser. Your links are not stored or shared. Decoding happens instantly on your device.
Frequently asked questions
Common questions about the UTM and link decoder.
What if the link is encoded (percent signs and symbols)?
Our decoder runs URL Decode automatically. If your link has Cyrillic or special characters encoded as %D0%..., they will be shown as readable text.
Can I decode short links (bit.ly, clck.ru)?
The decoder works only with full URLs. For a short link, open it in the browser, copy the final long URL, then paste it into our tool.
Need to build a UTM link?
Use our **UTM Builder** — enter the URL and campaign parameters and get a ready-made link in one click.
Go to UTM Builder