Enter cost
Enter all costs per unit (purchase, logistics, packaging).
Free
Margin and markup calculator
4.9 /5 (Оценок: 137)
Enter cost and selling price — get profit in rubles, markup and margin percentage. Handy for products and services.
Прибыль
0 ₽
Наценка
0.00 %
Маржинальность
0.00 %
Наценка считается от себестоимости, а маржа — от итоговой цены.
How to calculate profit in 3 steps
Enter selling price
Enter the price at which you plan to sell to the customer.
Get result
The tool shows net profit in rubles, plus markup and margin percentage.
Margin or markup — what’s the difference?
Why it matters
A common mistake is using these terms as synonyms. Both use the same numbers but answer different questions. Markup helps set a selling price from cost. Margin shows what share of revenue is profit and how efficient the business is.
Formulas
Markup:
(Price − Cost) / Cost × 100%
Margin:
(Price − Cost) / Price × 100%
The calculator does the math and avoids formula errors — useful for price lists and promotions.
Frequently asked questions
Can margin be over 100%?
No. Margin is the share of profit in the selling price, so it cannot exceed 100%. Markup can be 200%, 500% or more if your product is unique or has very low cost.
What margin is considered normal?
It depends on the industry. In retail, 15–20% is common; in services or IT, 50–70% or more is common. Margin should cover all operating expenses (rent, salaries, marketing).
How to use the calculator for discounts?
Enter the new discounted price in “Selling price”. You’ll see how margin changes and whether the sale stays profitable.
What to include in cost?
Include all direct costs per unit: purchase price, delivery, packaging, platform fees. For services: time, contractors, materials. The more complete the cost, the more realistic the margin.
How to find selling price from target margin?
Use: Price = Cost / (1 − Margin/100). Example: cost 800 ₽, target margin 40% → 800 / 0.6 = 1333 ₽. In the calculator, adjust selling price until you get the desired margin.
How does gross margin differ from net profit?
Gross margin (what the calculator shows) is revenue minus direct cost, before rent, salaries, taxes. Net profit is what remains after all expenses and taxes. Margin shows profitability of the sale; net profit reflects the whole business.
What does negative margin mean?
Selling price is below cost — you’re selling at a loss. The calculator will show a negative value. This can be intentional (loss leader) or a pricing error.
Why calculate margin by category?
Average margin can hide loss-making items. By category or SKU you see what pulls profit up or down and can adjust assortment or prices.